Jeff Fairless, MA

Senior Research Associate
Jeff has been applying his behavioural science expertise to research in marketing and public opinion for 25 years. His numerous quantitative and qualitative research projects have provided guidance to both public and private-sector managers across North America and Europe. Working with BPR clients, he has designed, managed and analyzed large-scale surveys as well as applied his strong communication skills to conduct one-on-one executive interviews. His understanding of management decision making processes allows him to focus his reports and presentations on actionable research outcomes.

Research done well is a form of communication: It’s all about listening—carefully, thoughtfully, and objectively—and clarifying the messages heard in terms that are meaningful to the client.
Photo of Jeff Fairless, MA Jeff Fairless, MA, Senior Research Associate

CLIENTS INCLUDE:

  • Regional Paramedic Program of Eastern Ontario
  • Canadian College of Health Service Executives
  • Canadian Grocery HR Council
  • Service Canada

EDUCATION AND CERTIFICATIONS

  • Master’s degree in Experimental Psychology from Dalhousie University

MEMBERSHIPS

  • Marketing Research and Intelligence Association (MRIA)
  • American Association for Public Opinion Research