Implementation

We routinely help our clients implement the plans we develop, applying our informed, big-picture perspective and proven project management expertise. Ensuring that the tactics executed align seamlessly with the overall strategic intent, we provide valuable continuity over the course of a strategic communications exercise—guiding the development of conceptual approaches and content frameworks and seeing production through to a successful conclusion.

Marshalling talent

Recognizing the value of specialization, we work closely with a select group of partners throughout the implementation phases of our clients’ projects including researchers, writers, graphic designers, video producers, web developers and printers. In addition to maintaining the project’s strategic focus, we coordinate the efforts of these disciplined professionals and foster collaboration among them.

Blueprint’s research associates are Jeff Fairless and Jeannette Bellerose of Arcturus Solutions. Arcturus provides the research backbone for many Blueprint client strategies—by establishing pre-campaign benchmarks, supporting the development of communications plans, and leading focus groups in both official languages when required. And because Arcturus is a Blueprint associate, clients pay no fee mark-ups, making it as economical to hire BPR and Arcturus as a coordinated team as to hire each firm independently. Arcturus is a Corporate Member of the Marketing Research and Intelligence Association (MRIA), subscribing to the highest industry standards of quality and ethics.